WayAhead Research & Planning is run by Caroline Sharp, and backed by over 30 years of strategic planning and research experience.

Caroline was previously Planning Director at Deighton & Mullen, senior planner at Saatchi & Saatchi, head of qualitative consultancy The Behaviour Business, Senior Director at Ipsos-ASI and Director at Leapfrog Research & Planning.

For eye tracking projects Caroline works with Iain Janes, Managing Director of eyetracker™, the UK’s leading and longest established provider of eye tracking services.

On all projects we work with some of the most experienced and talented individuals in the industry today.



Caroline Sharp Director

Caroline Sharp

Iain Janes Director

Iain Janes